THE BALMAIN LABYRINTH
HOUSE CODES
Inspired by the intriguing pathways weaving through the mazes of France's most beautiful Renaissance gardens, Pierre Balmain’s mesmerizing Labyrinth pattern was first introduced over fifty years ago.
FIRST DESIGNS
The house relied on the chameleon-like motif to cover a host of its most popular men’s, women’s and accessories offerings in the early seventies. Of course, the Labyrinth’s repeating “B” references the house and its founder, while the interlocking “P” evokes both Pierre and Paris, the city that has been so closely intertwined with the house’s history and creations.
REVAMPED
Olivier Rousteing revamped and reintroduced this distinctive pattern in 2020, aligning it with his own love for strong graphic designs, while making clear once again the rich inspiration the house’s extensive archives holds for Rousteing and his design teams.
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AN ESSENTIAL SYMBOL
The Labyrinth can be spotted, in countless sizes, colors and variations, inside every house collection and during every fashion-week season. The hypnotic motif forms an essential element of Balmain’s distinctive iconography.
A MODERN BAROQUE SPIRIT
HOUSE CODES
