THE BALMAIN B-BUZZ

SEPTEMBER 2019

Modern, while building upon decades of heritage.

The name is much more than a simple play on alliteration. It reflects the exciting and engaging spirit of today’s Balmain—a house that continues to pay homage to its heritage and rely on the singular skills of a couture atelier, while infusing every runway with Olivier Rousteing’s desire to channel the way that his generation wishes to dress today.

This collection looks to runway offerings for inspiration, riffing on some of the Rousteing’s most familiar signatures: thick fringes, quilted leathers, impressive embellishment, bold animal prints and those eye-catching black-and-white graphic patterns, which may be monochromatic but are never monotone.

Balmain Bag B-BUZZ
Balmain Bag B-BUZZ
Balmain Bag B-BUZZ
Balmain Bag B-BUZZ

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The collection

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To make the runway-accessory link even more explicit, the house’s atelier has taken care to match BBuzz’s many color options with the same exact tones that Rousteing relied upon for his latest ready-to-wear and couture designs.

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Balmain Bag B-BUZZ
The Balmain B-BUZZ

The strong lines of the BBuzz collection reflect the house’s renown tailoring, which is perhaps most often celebrated in Balmain’s iconic six-button blazer. In fact, that DB blazer’s familiar golden buttons, emblazoned with the Balmain coat-of-arms, are utilized in the collection’s adjustable straps.

These day-to-evening styles easily fit into the lifestyle of the rebelles who form today’s powerful and inclusive Balmain Army. While modern and young in spirit, BBuzz is also very Balmain—building upon the heritage of decades of French savoir-faire, which has been paired with the best practices of Italy’s master leather craftsman.

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