Balmain’s designer clothing collections for men are known for their sophisticated masculinity and rebel spirit and are strewn with innumerable details that distinguish the Balmain name. The new logo stands out from Balmain’s signature traits and adds a fresh aesthetic to the men’s ready-to-wear collection. It can be found on the Balmain medallion, T-shirts and blazers. The emblematic house’s military range has been given a fresh look with beautiful gold embroidery. Olivier Rousteing’s bold contemporary vision has made an indelible mark on the men’s clothing collection. Rousteing, who has been Balmain’s creative director for over 10 years, draws inspiration from how he and men of his generation dress every day to create elaborately detailed clothing with an instantly recognisable style.

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